Helium 10 is the most comprehensive software suite for Amazon FBA sellers, providing over 30 tools for product research, keyword research, listing optimization, inventory management, and PPC ad management. Founded in 2015 and now serving over 2 million users, Helium 10 is the industry standard for serious Amazon sellers. Its flagship tools include Black Box (product research with advanced filters), Cerebro (reverse ASIN keyword lookup), Magnet (keyword research), and Scribbles (listing optimization editor).
The Profits dashboard tracks revenue, expenses, and profit margins in real time across all Amazon marketplaces. Helium 10 also offers Adtomic, an AI-powered PPC management tool that automates bid adjustments and campaign optimization. The platform includes a Chrome extension that overlays estimated sales, revenue, and review data directly on Amazon product pages.
Helium 10 recently expanded to support Walmart Marketplace sellers and added AI-powered listing generation. The tool is used by individual sellers, agencies, and enterprise brands managing millions in Amazon revenue.
Frequently Asked Questions
Q: Is Helium 10 worth it for new Amazon sellers?
The Starter plan at $29/month provides enough tools for beginners.
However, serious sellers will quickly need the Diamond plan for full Cerebro, Magnet, and Adtomic access.
Q: How accurate are Helium 10 sales estimates?
Helium 10 is considered one of the most accurate estimators, though all Amazon sales estimation tools have margins of error, especially for niche products.
Q: Does Helium 10 work for Walmart sellers?
Yes, Helium 10 has expanded to include Walmart Marketplace tools for product research and keyword tracking.
Key Features
✓ Black Box Product Research
Find profitable product opportunities with advanced filters for revenue, reviews, and competition.