Frase is an all-in-one SEO content tool designed to help content teams research, write, and optimize articles that rank on search engines. Founded in 2016, Frase differentiates itself by combining SERP analysis, content briefing, AI writing, and on-page optimization into a single workflow. When you enter a target keyword, Frase analyzes the top 20 Google results, extracts common topics, headings, and statistics, then generates a comprehensive content brief.
Its AI Writer (powered by GPT models) can draft sections or entire articles based on that brief. The optimization panel scores your content in real time against top-ranking competitors, highlighting topic gaps and suggesting terms to include. Frase also provides answer-engine features like automatic FAQ extraction from SERP results and People Also Ask data.
The tool integrates with Google Search Console, allowing teams to identify content decay and underperforming pages. Frase is particularly popular among freelance SEO writers and small content teams who need an affordable alternative to Clearscope or MarketMuse.
Frequently Asked Questions
Q: Is Frase better than Clearscope?
Frase offers similar content optimization features at a fraction of the price.
Clearscope has a more polished interface and deeper NLP, but Frase provides more features (AI writing, briefs) per dollar.
Q: Does Frase write content for you?
Yes, Frase includes an AI Writer that can draft paragraphs or full sections based on your content brief and target keyword.
Q: Can Frase help with existing content?
Yes, you can import existing URLs and Frase will score them against competitors, highlighting gaps and optimization opportunities.
Key Features
✓ SERP Analyzer
Analyzes top 20 Google results for any keyword, extracting headings, word counts, and topics.